How It Works
There are tons of different tactics you can use to gain more customers. But no one can afford to do them all. Based on over two decades of digital marketing experience, we are experts at creating programs which combine the most effective tactics for gyms specifically. Read on to see how it works.
Analytics and Profile Setup & Configuration
No marketing program will work if it does not have the proper support in place. That’s why we start your campaign by performing some critical foundational steps:
If you do not have Google Analytics installed, we will install it for you. We’ll set up your account, install tracking, apply event tracking for critical conversions, and more. If you DO have it installed, we will assess it completely and make any updates needed.
We will ensure that your Yelp profile is claimed and properly configured. We will set up your advertising campaign. Most importantly, we will optimize your entire page for maximum effectiveness, using features not available to non-advertising businesses. Your gym’s Yelp profile will never look better!
Your Google My Business page is critical to your Local SEO performance. We will set up and configure your page, optimizing all aspects and utilizing features that most businesses do not know about. Your profile will begin to provide critical signals Google is looking for in order to rank your site.
Search Engine Advertising
As a gym owner, advertising on Google Search offers a significant opportunity to connect with potential members at the very moment they are searching for health and fitness options in your area. By leveraging targeted keywords related to your gym’s services, location, and unique selling points, you can ensure that your advertisement appears to a highly relevant audience, increasing the likelihood of conversions. Google Search ads also provide valuable insights into customer behavior and preferences, enabling you to refine your marketing strategies and optimize your ad spend for better ROI. Additionally, with Google’s vast reach and advanced targeting options, you can effectively compete with larger chains by focusing on local searches and appealing directly to individuals seeking a more personalized gym experience.
Yelp Advertising
We’ve found that Yelp Advertising is one of the most effective ways to get new customers quickly. Unlike Google, people on Yelp are not doing general research or reading up on topics. They are actively searching for businesses in order to purchase a product or service soon. That means we can get you in front of paying customers right away.
Local SEO Link Building
Yelp is fantastic for fast customer acquisition, but there are limitations: Growth is tied to the amount of your ad spend. And if you stop advertising, then traffic from this source stops immediately.
That is why we simultaneously conduct a strong link building campaign in order to bolster your long-term local SEO rankings. Each month, we post gym- and fitness-related content on a wide network of relevant websites. This content paints an organic, relevant link profile for Google, which results in higher rankings.
Unlike paid advertising channels, this network of links is an investment that will continue to grow, improve your rankings, and drive more and more traffic to your gym.
Social Media Marketing
Advertising on social media platforms like Instagram and Facebook provides gym owners with a unique opportunity to build brand awareness and community engagement within a visually rich and interactive environment. These platforms allow for highly targeted campaigns that can reach potential gym members based on specific demographics, interests, and behaviors, ensuring your message resonates with the right audience.
Join hundreds of gym owners who are making the most of local marketing to attract more customers.
